Attitude Hair Dye - Semi Permanent Hair Dye 135ml - Pure
Attitude Hair Dye - Pure White Toner Semi permanent hair dye - White
Pure will have you looking clear as the driven snow! This toner removes yellow undertones from pre-bleached hair that’s at least at level 9 (light blonde), to make it appear platinum blonde.
• Lasts 4-10 weeks
• Works pre-lightened hair to remove orange and yellow tones
• No damage, nourishing, high-pigment formula with no peroxide, PPD, or ammonia
• Vegan, cruelty-free, and locally made in the Netherlands
• Made with love together with the Attitude community
• Do a patch + strand test before colouring
• DIY friendly, professional quality.
Pure Toner creates the perfect base for any Attitude semi-permanent hair colour. This vegan, cruelty-free formula, made in the Netherlands, nourishes your hair while delivering intense pigment without damage. Versatile and easy to use, Pure can be used before dyeing, or as a semi-permanent dye to get platinum white hair. For the longest-lasting, most vivid results, we recommend applying it to pre-lightened hair.
How to Use for Best Results:
• Step 1: Bleach - Pre-lighten with Attitude Ghosted Bleach
• Step 2a: Dye - Apply Pure evenly from roots to ends and rinse
• Step 2b: (optional) Dye - Apply any Attitude Hair Dye colour evenly from roots to ends
• Step 3: Care - Maintain vibrancy with Holyplex Haircare